5 Ways To Reward a Customer’s Store Loyalty
When customers frequent your store regularly, they show their loyalty to your business. You may want to repay them for this but may not know how. Read below for five ways to reward a customer’s store loyalty.
Give Them a Discount
Rewarding customers isn’t just a great way to show appreciation for them but also an effective way to improve their in-store shopping experience. You can do this by giving them a discount.
For example, if they spend $50 in your store, give them a coupon to take $10 off their next purchase. Your customer will feel like you’re showing them your gratitude by giving them this special offer.
Another way to reward customers’ loyalty is by asking them for feedback about your store. Your customers will feel honored that they can provide you with their opinions on ways that will make your business better. You can do this by asking them face to face or even giving them a survey to fill out that they will return.
Another tactic is to invite them to try a product or service before you officially release it to the rest of the public. They will be pleased that they have the opportunity to try this new offering in its early stages. However, after you have collected their input, make sure you listen to what they say and seriously consider their suggestions.
Have a Preview Event
You can also reward your customers by holding an exclusive event that they’ll be able to attend at your store, such as a wine tasting or a charity event. You can also give them the opportunity to buy a new product ahead of other customers.
However, it’s important to make this event feel special so that your customers feel truly rewarded. Make sure you set up decorations, book a special guest or speaker, and feature catered food and beverages throughout the evening. These will help make it a night to remember for your customers.
Partner With Other Businesses
A fourth way to reward your customers is by partnering with another business so that you can give gift vouchers and discounts for each other’s stores. Not only will this make your client happy, but it’ll also increase the foot traffic for both businesses and improve sales.
Provide Preferential Service
Finally, you can also reward customers by giving them preferential service. In addition to a discount, you could waive service fees or provide them with faster delivery and after-hours service. That would let them know you’re willing to go the extra mile for them for all the loyalty they have shown you.
When customers show you how much they appreciate your business, it’s best to return it with a kind gesture. Otherwise, they may someday sour on your business and be hesitant to return in the future.