Chick fil A, blessed chicken
Chick fil A: McDonald’s is America’s most profitable restaurant brand. So far, it’s no wonder. Its second summer isn’t a surprise either: Starbucks has more institutions across the country than the fast food brand.
Chick fil A: But the platform was completed with a brand that is completely unknown in Europe: last year, it was Chick-fil-A that placed itself behind the two giants, as its sales volume reached more than 10 billion dollars. Across from Subway, Burger King, Taco Bell, Shepotel and Kentucky!
Chick fil A: The performance is most impressive when you reduce it to the number of points. In this area, Chick-fil-A breaks all records. At over $4 million a year per restaurant, the chicken chain crushes all of its competitors.
Chick fil A: McDo managed to earn $2.8 million “only” for each institution, Chipotle 1.9 million … and the most surprising thing: these figures were achieved while Chick-fil-A on Sundays, unlike all its competitors.
Its founder, Samuel Tweet Cathy, was a religious Christian and did not envision the work of its employees on the Lord’s day.
Chick fil A: Since then, the tradition has remained. Marketers are interested in this wonderful idea, which creates a shortage of consumers and causes them to return a lot during the week! That’s not about to change: The founder’s founders, who took over the company shortly before his death in 2014, promised not to open on Sundays.
Southern Community: Chick fil A
The Chick-fil-A story begins after World War II. In 1946, upon his return from the Pacific front, Trot Cathy opened a restaurant, The Dwarf Grill (“dwarf chamber”), on the outskirts of Atlanta, which later became “The Dwarf House”. For excellence, Troet is made with his brother Bin Shatira, a chicken will become his signature.
Chick fil A: It’s success. Troy insists on quality: He precisely selects his supplier and chooses handcrafted products, while his competitors unify their lists. In 1967, the name of the various brands was changed to “Chick-fil-A” and it began to spread, favoring “food”, those cheap places in shopping malls, train stations or airport.
But in the early 1980s, the group went bankrupt against the background of the economic crisis. The government administration caught fire with a new seat worth $10 million and the market was flooded with discount coupons which caused the company to collapse.
Shopping centers were closed, where most Chick-fil-A outlets are one after another … and the competition intensified: McDonald’s began to make chicken pieces.
The situation is dangerous: the government organizes a two-day seminar by a lake in Georgia. Groove, PowerPoint and late night meetings? No, my soul retreated! Dan Cathy, Troet’s son—who was named to succeed him—asks a question to the ten executives gathered in front of him: “Why are we here?” Silence. Chick fil A
They all lower their heads and start praying with low sounds. At the end of the day, the small group wrote their belief in their faith: “Give Glory to God for being loyal to all I eat for us. This has a positive impact on everyone around Chick-fil-a.
Something slowly, the miracle works. Helped well, of course, the talent of Dan Catty, who became the real president. The person who grew up in his father’s restaurants and made a living cleaning tables has ideas for resetting the device.
Sulfur: Chick fil A
I launched freak advertising campaigns to make vegetarians shy away. The most symbolic: cows that encourage people to eat more chicken to support their peers! In the mid-1990s, Chick-fil-A could compete with fast food giants, with their excessive budgets.
Therefore, the brand depends on an original connection that attracts attention: 3D offer! He puts plastic cattle with “eat a chicken” signs on giant signs. Immediate success, cows became the logo of the chicken brand!
Chick fil A: In recent years, the company has significantly increased its advertising budget, which now exceeds $70 million annually. On par with Starbucks, but ten times smaller than McDonald’s. The brand is fluent in perfection, as it happens when the “secret menus” are leaked, which do not appear in the list, but are available upon request.
Another priority: customer service. Cathy wants her customers to feel that they are in her homeland: there is no way to receive them without a welcome or a smile. Even today, Chick-fil-A is America’s favorite fast food restaurant.
According to a survey recently conducted by Market Force, 82% of ENT is estimated at server adequacy (compared to 35% at McDonald’s) and building hygiene (37% at its competitor KFC).
Differences do not slow down. married.’ After a few days, put a layer: “We support families. The written definition of family. We are a family business and are married to manywomen without divorce. We thank God for that.
Afterwards, we found out that the Chick-fil-A foundation funded the Anti-MG Society. The country’s connections are on the rise, and demonstrations collect hundreds of people around certain restaurants… Dan Cathy must apologize, not deny himself: Chick-fil-A confirms that it will now leave political commentary for politicians.
The controversy has bolstered its local strategy: The company now funds the education programs, considers itself a player in society, and continues to advise concession owners to manage their institution “according to the principles of the Bible.” The concessions that were chosen with difficulty.
It’s hard to get into Chick-fil-A compared to Harvard University! Out of the 60,000 requests the brand receives every year, it only accepts 75-80 requests. “They only want leaders. An army of Troot Cathy clones somehow recently infiltrated a former Executive Director of Business Insider.
Now, you want to export your model. It can still grow in the northern half of the United States, where there are fewer. He opened his first international restaurant this year in Toronto. It also explores new concepts that you experiment with at its innovation center in Atlanta, where its headquarters are located.
The latest: “My Mom’s Servant” (not “My Dad’s Servant”, let’s not go further than that…), which allows parents to order at stations “driving” to save time and then sit at a table ready . Children’s patience is not running out, but they spend less time in the restaurant, which can accommodate more customers …
But the competition is also fierce. Don’t hesitate to adopt the same methods. Popys, who launched social networks such as what the American media called the “Sandwich War War”, launching a product that is completely similar to the Chick-fil-A product. So McDonald’s, pressing some of the concessions, created their “Southern style” sandwich. God will know his country.