Advertising your business is vital to getting its name out there and on the public’s mind. Without marketing, days may feel longer since there won’t be much to do without customers. Luckily, there are many ways to make your business more well-known, from using digital tactics to hosting events. Learn more about the best marketing tips to increase foot traffic to your business.
Implement Digital Marketing Tactics
You should have a company website and profiles on various social media platforms, including Instagram and Facebook. Additionally, have a profile on LinkedIn so that you can market your business while also posting job openings.
Email is another great way to engage with the public, especially your current customers. Consider sending out a monthly newsletter via email to share any updates, goals you’ve achieved, and sneak peeks at what’s coming. Are you starting a new project or hosting an event they can attend? Put this information in a newsletter to keep in touch with your customers.
Consider Old-Fashioned Methods
Although we live in a digital world, another marketing tip to increase foot traffic to your business is to utilize classic marketing methods. Handing out printed material and relying on word-of-mouth gets your name out there and keeps it on the public’s mind.
Many successful businesses still hand out physical materials such as flyers, business cards, or educational brochures. When buying paper, it is vital to understand wide format paperweights, as this impacts thickness. Generally, you’ll want thicker, heavier paper for essentials such as marketing pamphlets.
Our words are powerful, and people are more likely to listen to testimonials from individuals they trust over online reviews. This isn’t to say you should ignore online reviews, as these are often the first impression people get of your company. However, you should still strive to increase word-of-mouth marketing by offering incentives to customers, such as discounts on products or services.
Prioritize Your Employees
Focusing on potential and current customers is important, but you shouldn’t ignore employee well-being. After all, your team will be responsible for leaving a lasting impression on guests. Unfortunately, workers who feel frustrated, overworked, and underappreciated may not be welcoming to customers.
Strive to hold a morning huddle to create a positive atmosphere while planning the goals for the day. Additionally, schedule one-on-one meetings with employees at least once a month to see how they’re doing and what ideas they have to improve your company. Your workers interact with customers more frequently than you do, so they often have the best view of how to get into the customer’s mind.
Attend and Host Events
Search for local career fairs and trade shows you can attend to network with potential partners and meet possible customers. This lets you talk in person about your company and truly explain your actions. If anyone has questions, you can provide more details.
In addition to attending events, you can host your own. Many thriving businesses host educational or charity events to increase their interaction with the public. As a bonus, this also boosts your reputation within the community. Aim to implement a variety of marketing tactics to see the most foot traffic in your business.