Whenever a customer decides to reach out to a business for its products and services, they like to feel they have chosen a company they can trust. You can give your customers this confidence by being as open in your business practices as possible. Find out how to do that with these tips for being transparent with your customers.
Give the Background of Your Business
One way you can create transparency is by giving your customers the background of your business. Tell them how you started the company and the journey you went on as you moved it from its humble beginnings to where it is today. Sharing this history and some of the challenges that you have overcome will make the customer feel closer to you and more willing to trust your business.
Release a Mission Statement
Letting people know what your company stands for is another good way to be transparent with your customers. For example, mission statements are one of the ways that the pharmaceutical industry has had to adapt to Gen Z. Consumers in that generation are looking for companies that share their values of working toward a better society.
You can follow that lead by letting your customers know that you share some of their morals in your operations through your mission statement. Such an approach might attract customers who had previously passed you by.
Admit When Your Business Makes a Mistake
No one likes it when their business makes a mistake, especially while serving a customer. But when it does happen, it is best to admit that your company made an error, apologize, and try to resolve it as soon as possible.
Otherwise, if you try to ignore the mistake or blame it on someone else, you will lose the trust you have established with the client. Taking responsibility for it and working to fix the matter will help the customer recognize that you are being honest with them and doing what’s right.
Let Your Customers Know About Changes
Informing your customers about changes in your business is also a good way to be transparent with them. For example, if you are planning to discontinue a certain product you offer, give your customers advance warning that this is going to happen and why.
Or, if you are planning to raise the cost of one of your services, make sure you let the customers know about this change before it occurs. That way, they won’t feel as though you pulled a sneaky trick on them when they get your bill. Being transparent with your clients will enhance your relationship with them and even your business’s reputation in the market. It might even help you earn more business from clients who want to hire a company that is as honest and open as yours.